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Fasho.w derives from the AAVE (African American English Vernacular) term "fasho". It along with many other powerful words became a way for us to improve communication amongst one another. This word specifically is often used to indicate understanding which is something we strive for in this company; for people to understand our message(s) in its entirety.

 

Bringing us into it's other meaning which is placed as the more apparent forefront of what we do; put on a show...